Tom Hunt, conscious chef and award-winning food entrepreneur

Tom Hunt — Bouteco Hero—eco-friendly chef, food waste activist and champion of charities galore, gets to the root of how we can eat our way to a better world. Sitting down with Livia Solustri — Bouteco’s favourite hosts of creative experiences — Tom tells us what we can all do to reduce the UK’s 20 million tons of annual food waste. 

Tom Hunt’s mission is to champion root-to-fruit eating, and to reduce waste by using every scrap of produce. Actually, that’s just the start of The Natural Cook author and Soil Association ambassador’s vision. If that wasn’t uplifting enough—big smiles, good humour and an infallible determination shine through in his work and his energy, too. Did we mention he also works with Feeding the 5000, FareShare, FoodCycle and StreetSmart? And his London restaurant Poco was 2016's Sustainable Restaurant of the Year as well as Best English and Best Independent at the Food Made Good awards.

Tom, you just got back from Nepal where you were helping Action Against Hunger. Your life is a whirlwind of projects supporting sustainable food and zero-waste initiatives.

My ambition and drive is to improve the environment by helping people reconnect with their food. The goal is to create a more conscious and joyous global community and achieving a more sustainable future. These days I’ve taken a step back from chef life to focus on the broader vision and purpose. I spend most days online, doing interviews and finding ways of making connections for the cause. I write a few articles a month, create recipes and shoot and style, and visit the restaurants. As an optimist and a food entrepreneur, I’m always devising new ideas and projects. I’ll throw an idea out there and see if anyone catches it. 

What are you most excited about right now?

A book proposal! I have a concept I want to explore which is looking at food holistically and marrying health and sustainability in a recipe book.

And an idea for a ‘handmade restaurant’ in which everything is handmade – the walls, the cutlery, the crockery... the idea is to look to the past and see what we can bring forward into a sustainable future. Nothing made by machines, not even any fridges! Everything cooked around the central fireplace and no electricity so all ingredients will be fresh, fermented or cured. Hyperlocal and focusing on indigenous products. It could potentially be nomadic – I want to pilot it in one location for a year or so.

Acclaimed chefs such as you and Dan Barber are drawing attention to how we could be collectively paying attention to food waste. Should other chefs join the cause, or are you more concerned with educating home cooks on how to make better use of food?

I think of my audience as the public. Chefs now have the privilege of being able to communicate with the public, so the more of us who subscribe to cooking sustainably and talking about it the better. Chefs in the best UK restaurants are already offering high-quality, sustainable produce. Although often they’re not talking about the sustainability. Their focus—and not wrongly—is the taste and quality, and that’s what they want to talk about. Only a few of us are openly championing sustainability.

Congratulations on becoming a vegetarian! Can carnivores still be sustainable and eat animal protein?

Going vegetarian was a very personal choice. My message is about reconnecting with food and nature to learn its true value. I realised I needed to genuinely know the origin of the meat, and when you eat out a lot, it can be hard. So I really wanted to acknowledge my connection with the animal. It’s worth saying, If I were offered meat in Nepali village because they’ve slaughtered it to celebrate our arrival, I’d share the meal out of respect and gratitude.

We can eat meat sustainably, and I’m an advocate for good sustainable animal agriculture. But we need to change how we do it. We have to eat much less meat and only on special occasions. Its price will continue to increase as the cost of energy and production rises. I hope this brings a natural shift towards eating more veg, and pushes a diverse range of grains into our diet. As we become more attuned to the idea of biodiversity and farming on a commercial scale we’ll be more resilient to a sustainable farming system. As part of this cost sensitivity many are shifting to meat substitutes, although I’m not a fan of imitation products. I like food intervened with as little as possible.

Price vs quality. Any tips for environmentally minded home cooks?

Falling for lower prices can be a false economy.  The focus of my writing and study is around eating and shopping for home cooks and consumers. There is a false dichotomy in having to choose quality or price…

• Buy seasonal produce at markets, if it's abundant, is priced competitively with grocery stores.

• Supermarkets are built to encourage spending. You buy things you might not need, or things packaged into quantities that force you to buy more than you may want—making you spend more.

• Through my ‘root to fruit’ eating philosophy I’m trying to communicate that eating for pleasure, and connecting with the origin of ingredients, and being proud of where our food comes from, will produce less waste. This saves on costs, making healthy and sustainable dietary improvements cost-neutral while helping regenerate the environment. We waste 20–30% of the food we purchase. If we invest in high-quality produce that we truly value—high welfare and organic produce that we eat in its entirety including skin, leaves and stalks—we save money spent on that wasted food and all of the resources used to produce it. We even prevent social and environmental destruction caused by the food we have forfeited.

“This process of reconnecting with our food and its origin creates a butterfly effect: the more we build a connection with our food and value it, the more good it does for the environment and our collective health.”

You joined forces with likeminded chefs as part of the wastED pop-up at Selfridges. Chef or dish you found special? 

[Tom smiles and pulls out the one-page paper menu from the night.] Look—one side has a map of all the different things they are using. The other side is the actual menu. What was inspiring was the innovation – look what Michelin-starred chefs from world-class restaurants can do when they put their minds to an environmental issue.

90% of each dish truly is a byproduct or an ingredient that people would never use, like the bloodline from a tuna or the core from a broccoli or an old battery hen! WastED’s one pre-set menu invites guest chefs to do their own dish, which they provide the ingredients for. They didn’t have as many vegetarian dishes as I would have liked, but they worked with incredible ingredients.

The spiralising trend has resulted in vegetable cores going to waste, and the juicing trends discard the husks and pulps. WastED turned spiralised cores into a pretty dish, and fruit and veg pulp into a vegetable cheeseburger.

My English twist on Dan Barber’s ‘rotation risotto’ was a ‘rotation porridge’ using spelt and rye from trial crop grains sourced through Gilchesters Organic farm, topped with clover, their rotation crop.

You’ve undertaken a 30-day no-packing minimal-waste challenge. Any learnings to share?

There is no such thing as zero waste, really. It’s just a great way to communicate the idea. In the industrial food system there is no such thing as zero waste. Every seven weeks we produce our own bodyweight in rubbish—by reducing the packaging we consume, we can have a huge impact. This journey has taught me of the power and impact of the individual in achieving sustainable outcomes.

“Every seven weeks we produce our own bodyweight in rubbish—by reducing the packaging we consume, we can have a huge impact. This journey has taught me of the power and impact of the individual in achieving sustainable outcomes.”

Waste-conscious start-ups are making a different. What businesses are making a real effort to champion the cause? How can consumers support the initiatives?

 The majority of major supermarkets have taken up the challenge of reducing their waste—although lots of the time their solution is to send food to anaerobic digestion instead of stopping it from actually spoiling and feeding it to people. They need to improve that. The charity FareShare in the UK is significantly helping with food-waste reduction — help them by volunteering.

Beyond compost toilets; joining the dots between sustainability and luxury

Last week’s #LuxTravelChat on Twitter co-hosted by @BoutecoHotelsTM, highlighted a need to change the way we talk about sustainability. We love fun times when we travel, we appreciate style and design—but somehow that can get lost in conversations around sustainability.

Eco enthusiasts aplenty sing the praises of hotels that save energy. Lots of beautifully crafted hotels create inspiring experiences for local communities and guests, but few of us are connecting the dots between sustainability and authentic, life-enhancing luxury experiences. 

Let’s face it, it is not a terribly evocative word. Say it: 'suss-tain-a-bility'—if you're feeling generous, at best it's conjuring images of an organic farm, with pretty flowers and happy bees, right?

For most folks, 'sustainable hotel' threatens compost toilets or little more than a sign in the bathroom asking guests to hang up their towels and save water. (Ahem. An initiative thought up in the Nineties and rolled out with zero innovation since, right?) Others think of cold showers or earnest eco-types debating their favourite herbal teas. Or maybe you're picturing a corporate hotel with a LED glare and obsession with the bottom line—PWC is one of the world’s most environmentally responsible companies, but that doesn’t make me want to shack up in their offices for the night.  

Things have moved on. In terms of hotels being more subtle about sustainability, and in our mindsets. Luxury is no longer about excessive and spontaneous splurges at other people’s expenses. We’re more sophisticated than that. You don't lust after a hotel room filled with mass-produced furniture, do you? Nor do you want to travel across the world to eat and drink exactly what you can have at that restaurant around the corner from your home?

“We’re thirsy for luxury experiences that fascinate and transport us somewhere new. Quality is measured by provenance and storytelling. ”

At MOSAIC Private Sanctuary – Lagoon Lodge near Hermanus in Stanford, South Africa, four-poster beds, fireplaces and bar tops have been locally hand crafted from the mottled wood of an ancient Ghanan tree that has washed up on the shores of Cape Town. Hop over the Indian Ocean to the Maldives and when they couldn't source enough wood locally, Soneva Fushi shipped over and recycled redundant telegraph poles from India for their vast beachfront villas. At Katamama in Bali over 1.5 million hand-pressed Balinese temple bricks make up the facade of the hotel, revitalising and educating guests about an ancient Indonesian craft.

In New York and Miami, 1 Hotels does everything they can to make food as local an experience as possible, even though you’re in the middle of a city, by working with suppliers such as the community-run Little River Cooperative. And at Singita in South Africa, the chefs not only serve guests exquisite feasts but also teach pupils in the local village enough culinary skills to gain a cooking qualification. 

Behind the scenes can be the most telling. Bouteco Heroes are collecting rainwater, switching to LEDs, erecting solar panels and using ecological cleaning products—but, as the guest, you don’t need to know all that detail to have the time of your life. The best hotels take care of all that leaving you to enjoy adventures and soak up the stories. Marvel at the hand-decorated interiors, drool over fresh (line-caught) sashimi and revel in a momentary connection with a kindred spirit. Appreciate sustainability, sure—but more than anything, have the time of your lives doing so.