HOTELIERS AND BUSINESS OWNERS — HOW BOUTECO CAN HELP YOUR BUSINESS

Bouteco is all about people, places and positive inspiration. More than ever before, hotels need to show a little heart — or even better, a whole lot of heart — to inspire guests to book, and to deliver a meaningful guest experience, while doing their bit for the world. More and more consumers, especially younger customers, actively look for brands with a purpose that are making a positive difference and contribution to the community and the environment. 

For Bouteco, sustainability isn’t just about saving water and conserving energy, although obviously, these things are important, it’s about projecting a responsible ethos, inspiring companies and employers to put people at the heart of a business and to encourage others to make small and simple changes for the better. We believe that being sustainable is great for the guest, the hotel, the world, for future generations and a business's bottom line. If someone is choosing between two brands that provide similar service offerings, but one is involved in projects to make a difference to its community/the environment, chances are they will choose that one. We identify your stories of positive impact, create a stronger narrative that has the power to influence change, and we ensure you share what you're up to loudly in the best possible way for your target customer, and to amplify messages that matter.

BOUTECO PEOPLE

Founder Juliet Kinsman is a sustainable luxury travel expert, writer, editor, broadcaster, speaker, author of The Green Edit: Travel: Easy tips for the eco-friendly traveller and host of Funny Old World podcast.

Instinctive about what makes hotels extraordinary, as a journalist, broadcaster and speaker, Juliet has spent two decades celebrating the world’s most special places to stay in newspapers, magazines and TV channels around the world. The first-ever Sustainability Editor of Condé Nast Traveller, Founding editor of Mr & Mrs Smith, and its editor-in-chief for almost 15 years, in 2016, she wanted her expertise to steer more conscious hotel lovers to the design-led properties having a positive impact, socially, environmentally and economically. A Louis Vuitton City Guides author for London and New York, she’s a monthly guest on BBC Radio London and she is a host and panellist at events globally. Meeting philanthropic hoteliers and working with award-winning travel brands on their content and social media strategy has inspired her to share the stories of sustainability from the world's most remarkable inns, lodges and resorts. julietkinsman.com

Creatives, EXPERTS and consultants that have worked on Bouteco projects

Gem Padamada creative director
Philippines-born Gem’s love for a coastal lifestyle and the ocean has been the north star of her career in visual arts for the past 12 years. Gem helps brands through creative direction, image-making and strategic marketing. She believes that we’re all part of nature and storytelling is the way back to remembering. Her degree in graphic and fashion design is a combination that’s served her well working with global prestigious brands, sensing the tempo of culture beyond trends. She’s shifting focus to use her knowledge of commercial marketing to tackle bigger-picture issues such as the climate crisis, regenerative ideals, and partnering with positive impact brands ready to activate change for a better future for all.

Kuba Nowak filmmaker and visual storyteller

Photographer, filmmaker, community builder, visual storyteller. Born in communist Poland, raised in Canada and now a loyal Londoner. Kuba is behind BOUTECO’s films such as Call for Change and Changing Worlds in the Atlas Mountains.

Simon London broadcaster, television producer, digital content creative

Claire Randon sustainable-business coach and project manager

Imogen Lepere ethical and community-led travel journalist

Shivya Nath award-winning blogger and climate-action educator

Rosie Stubbs marketing strategist

Jemma Uglow purposeful brand partnerships and community catalyst 

Steven Overman keynote speaker and workshop facilitator

Holly Tuppen eco-travel and conservation expert

Jeremy Smith sustainable tourism writer and communication strategist

Benjamin Murphy project manager, eco-minded architect and designer

Creating a brand that stands for something and stands out for it is essential

In his book, The Conscience Economy, Steven Overman declares that the brands most deserving of our love and support will be the ones that:

• Make us not only smarter but wiser.
• Empower us to solve our toughest challenges.
• Enable us to help others grow.
• Help us be physically and emotionally healthy.
• Defend our physical, financial, and environmental safety.
• Heal rifts and conflicts.
• Enable us to restore and remake stuff.
• Protect us from overexposure.
• Help us disconnect from the chaos of life.
• Empower us to make the world more beautiful, fun, and friendly.
• Help us save energy and resources.
• Facilitate sharing.
• Bring us closer to nature.
• Guide us to places, things, and people that inspire us.
• Deepen our connections with no compromise of privacy.
• Bring out the best in humanity.