HOTELIERS AND BUSINESS OWNERS — HOW BOUTECO CAN HELP YOUR BUSINESS

Bouteco is all about people, places and positive inspiration. More than ever before, hotels need to show a little heart — or even better, a whole lot of heart — to inspire guests to book, and to deliver a meaningful guest experience, while doing their bit for the world. More and more consumers, especially younger customers, actively look for brands with a purpose that are making a positive difference and contribution to the community and the environment. 

For Bouteco, sustainability isn’t just about saving water and conserving energy, although obviously, these things are important, it’s about projecting a responsible ethos, inspiring companies and employers to put people at the heart of a business and to encourage others to make small and simple changes for the better. We believe that being sustainable is great for the guest, the hotel, the world, for future generations and a business's bottom line. If someone is choosing between two brands that provide similar service offerings, but one is involved in projects to make a difference to its community/the environment, chances are they will choose that one. We identify your stories of positive impact, create a stronger narrative that has the power to influence change, and we ensure you share what you're up to loudly in the best possible way for your target customer, and to amplify messages that matter.

BOUTECO PEOPLE

Founder Juliet Kinsman is a sustainable luxury travel expert, writer, editor, broadcaster, speaker, author of The Green Edit: Travel: Easy tips for the eco-friendly traveller and host of Funny Old World podcast.

Instinctive about what makes hotels extraordinary, as a journalist, broadcaster and speaker, Juliet has spent two decades celebrating the world’s most special places to stay in newspapers, magazines and TV channels around the world. The first-ever Sustainability Editor of Condé Nast Traveller, Founding editor of Mr & Mrs Smith, and its editor-in-chief for almost 15 years, in 2016, she wanted her expertise to steer more conscious hotel lovers to the design-led properties having a positive impact, socially, environmentally and economically. A Louis Vuitton City Guides author for London and New York, she’s a monthly guest on BBC Radio London and she is a host and panellist at events globally. Meeting philanthropic hoteliers and working with award-winning travel brands on their content and social media strategy has inspired her to share the stories of sustainability from the world's most remarkable inns, lodges and resorts. julietkinsman.com

Creatives and consultants that have worked on Bouteco projects

Kuba Nowak filmmaker and storyteller

Photographer, filmmaker, community builder, visual storyteller. Born in communist Poland, raised in Canada and now a loyal Londoner. Kuba is behind BOUTECO’s films such as Call for Change and Changing Worlds in the Atlas Mountains.

Imogen Lepere journalist and author

An advocate of slow, solo travel, Imogen is particularly interested in remote communities in the process of establishing sustainable tourism on their own terms. she believes that connecting with locals is the main purpose of travelling – as well as an important opportunity to foster shared earth stewardship attitudes. She has written four travel books, won several awards and had countless adventures including sailing to Indonesia's Spice Islands, living with a commune in Thailand and teaching English in a small village in the Nepalese Himalayas.

Benjamin Murphy project manager and designer

A design graduate of Central Saint Martins, Ben cut his eco-teeth building the prototype house for what became the UK’s first large-scale, mixed-use sustainable community. He later ran the Sustainable Architecture Diploma unit at the Architectural Association School of Architecture, where he also launched their Material Studies programme. After several years designing and managing the fit-out of commercial interiors for corporate clients in the UK, Ben left London for South Africa, where he learned first hand what it means to live sustainably by moving entirely off-grid. He now combines managing construction projects with consultancy and design work and furthering his involvement in sustainable development.

Jemma Uglow purposeful brand partnerships and community catalyst 

Motivated to make travel a force for good, Jemma is committed to building partnerships and activating communities to inspire change. Spearheading the creation of Further East, Asia’s luxury travel community inventing the future of travel in Asia, Jemma is branching out independently to share her expertise in community creation, immersive event experiences and purposeful brand partnerships.

Steven Overman keynote speaker and workshop facilitator

A transformational business and brand leader and the author of The Conscience Economy: How A Mass Movement for Good is Great for Business (Bibliomotion 2014), we have worked on projects with Steven from Mauritius to the Caribbean. Steven has been at the forefront of global societal change, from the earliest days of Wired magazine, which introduced the world to the Digital Revolution and where he produced the world’s first video streaming news programme.

Holly Tuppen eco-travel and conservation expert

Her passion for travelling the world responsibly started in 2008 when she set off on an around-the-world-without-flying adventure. Sailing, cycling, walking and hitchhiking the world’s most epic oceans, deserts and mountain ranges saw her meeting many marvellous people along the way and documenting her travels in one of the first ecotourism blogs. 

Jeremy Smith sustainable tourism writer and communication strategist

We greatly value the insight and knowledge from this writer and speaker aiming to transform tourism into a regenerative industry. He is the author of Transforming Travel: Realising the Potential of Sustainable Tourism (2018) and founder of Travindy, the travel industry news site focussing on the stories shaping a sustainable future for tourism.

Creating a brand that stands for something and stands out for it is essential

In his book, The Conscience Economy, Steven Overman declares that the brands most deserving of our love and support will be the ones that:

• Make us not only smarter but wiser.
• Empower us to solve our toughest challenges.
• Enable us to help others grow.
• Help us be physically and emotionally healthy.
• Defend our physical, financial, and environmental safety.
• Heal rifts and conflicts.
• Enable us to restore and remake stuff.
• Protect us from overexposure.
• Help us disconnect from the chaos of life.
• Empower us to make the world more beautiful, fun, and friendly.
• Help us save energy and resources.
• Facilitate sharing.
• Bring us closer to nature.
• Guide us to places, things, and people that inspire us.
• Deepen our connections with no compromise of privacy.
• Bring out the best in humanity.